Tasha Petty
Ecoxera
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Walmart and McDonald's to Present at POPAI's Future's So Bright Green Sustainability Conference in Australia and U.S.

Ecoxera to Moderate the Store of the Future Panel Addressing Sustainability Leaders and Building Brands and Stores of the Future

Austin, Texas, September 14 - POPAI Australia & New Zealand Sustainability Commitee presents The Future's So Bright Sustainability Conference focusing on sustainability initiatives and best practices from leading brands and retailers from across the world.
 

What: The Future's So Bright Sustainability Conference
When: Friday, October 23, 2009
Time: 7:30am to 6:00pm AEST (GMT + 10 hours)
Where: Westpac Place - Level 23, 275 Kent Street, Sydney
Register Here
 

The conference will address sustainability best pracitces, trends, and tactics, including:
• Sustainability Initiatives implemented by leading brands and retailers from around the world
• Find out how to develop climate change strategies in Marketing at Retail
• Insights and real world strategies and practices being used by retailers and brands leading the way in the world
• Why over 90% of Australians say they care about the environment but only 10% actively follow through with sustainability purchasing
• LOHAS - the ‘New York Times’ calls LOHAS the biggest market you’ve never heard of and represents a $500 billion global market. Australian LOHAS market forecasted to be $22 billion in 2010

"The breadth and scale of the retail industry means it has the opportunity to share some of the most exciting sustainable business models being developed," said Justin Doak, founder of Ecoxera and moderator of the Store of the Future Panel.

Ecoxera will moderate the two-hour Store of the Future Panel workshop. This discussion will address the market drivers that have brought change within the key impact areas in retail - operations, design & construction and supply chain.  Panelists include:
• Don Moseley - Walmart's Director of Sustainabile Facilities
• John Rockwell - McDonald's Sustainability Manager
• Gwynne Rogers -LOHAS Business Director at Natural Marketing Institute (NMI)
• Louise Rhodes - Sustainability Manager for Metcash Trading

“In today’s eco-era, creating business value will increasingly depend on introducing environmental sustainable and social strategies," said Mike Farley, founding chair of POPAI Australia & New Zealand’s Sustainability Committee.

Other Educational Sessions Include:
• Ecoxera Presents: There is no one-size fits all solution for incorporating sustainability into different brands and retailers
• How to profit from the consumer market for sustainability in Australia
• Sustainability in Australian FMCG: The Commercial Roadmap
• Blackmores will chart the evolution of the company’s sustainable business model and share their seven key points for success
• 1 Million Women: Inside the creation of a consumer-focused climate action campaign
• Tesco & Sainsbury case studies on sustainability initiatives and ROI
• What the POPAI Sustainability Committee is doing to help brands, retailers and suppliers in Australia and New Zealand

For more information on the conference click here

To register for the conference click here

About POPAI
Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, trade association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 19 national offices covering 45 countries and more than 1,700 members worldwide. The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix.

For more information visit popai.com.au
 

About Ecoxera
Ecoxera, based in Austin, Texas, is an innovative team of experienced professionals in the field of sustainability who are driven to help the retail industry implement innovative and sustainable business models. Comprised of LEED® accredited professionals who have developed retail sustainability programs for prominent corporations as well as the United States Green Building Council, Ecoxera has the unique ability to develop effective, integrated green approaches that yield lasting bottom-line results and provide green equity into a retailer's brand. Ecoxera's expertise extends across four main sectors: Building Efficiency & Green Operations, Innovative Design & Construction, Sustainable Products & Supply Chains, and Greentelling™.

For more information visit ecoxera.com

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